Mark's Story's Thoughts About Communications



Sobrr Will Make You Wish You Stayed at Home – Sober

There are bad ideas, there is stupid personal behavior, but when you have an app that encourages a mix of both and records them, it’s a bad idea.  A stupider idea is actually using that app. Courtesy of my friend, Tonia Reis, I found out about Sobrr, which seems to me to be the grown-up version of Snapchat, but one that encourages recording um, more “adult” behavior. Sobrr’s...

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I’m back

I’m back. It’s been 2 years, 5 months, and two days since my last post on this blog. Since that time, I’ve published a book, taken and left a job in Hong Kong, traveled more than 200,000 air miles, just to find myself back where I started. Home. Where I belong. I am back working in the world of social media (more on that later)...

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Dear NextGen: A Rebuttal From the Social Media Old Folks

Dear NextGen: A Rebuttal From the Social Media Old Folks

Note:  NextGen Journal ceased publication in 2015.  This article is taken from its archives in the WayBack Machine.  It was originally published on July 22, 2012. I am the Angry Old Guy representative, folks. I’m the 47-year-old social media professional who read Cathryn Sloan’s piece on Friday “Why Every Social Media Manager Should be Under 25” (now a .pdf) and was angered by its content. ...

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St. Baldricks and Why You Should Give

I am raising money for pediatric cancer research and am asking you for money.  I am honoring Lauren G., whom I have sponsored since 2008. Lauren is now 12.  On March 4, 2005, seven years ago today, was diagnosed with Langerhan’s CellHistiocytosis/Ensophillic granuloma.  It is every parent’s worst nightmare to have a sick child, but when you hear scary words like “chemotherapy” and “survival rates”...

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The Dark Side of Teenager-Generated Content

I am the father of two young children and I frequently speak with them about bullying.  Schools seem to take it much for seriously than when I was in junior and senior high school.  These days, there are all kinds of acronyms, programs, guidance counselors and other resources designed to reduce or even put an end to one child (or childrens’) cruelty to another. Back in...

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The Unspeakable Cruelty of Childhood Cancer – and What You Can Do

I am raising money for pediatric cancer research and am asking you for money. I have been involved in St. Baldrick’s for four years now.  St. Baldrick’s has a pretty simple premise.  For those parents who face the nightmare of pediatric cancer and resulting harsh treatments causing hair loss, many shave their heads in a show of solidarity with their children.  And raise money in...

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The Day That Changed Me Forever – One Year Ago

A year ago today, my life changed forever. On February 22, 2011, I came to work not feeling well.  Even small amounts of exercise fatigued me and caused what I later discovered was chest pain. In my mind, it was inconceivable that anything serious could be wrong.  I went 12-14 hours a day, held down three jobs and got by, right?  It was just the...

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Rant: Social Media Bullshit Artists Pollute the Space

It’s entirely possible that this post is filled with envy and narcissism. But I don’t think so. This topic has been brewing in my mind for some time, and yesterday, I arrived at a point at which my thoughts crystallized and I could make sense out of what I was thinking. My point: I hate social media bullshit artists. As a practitioner, it is getting...

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Cross Post: Social Media Careers: In-House vs. an Agency

Cross-post from the book Web site: What You Need to Think About Before Making the Jump Whether you are graduating from college or considering a career change, consider that, in order to be successful in both the short and long-term, you’ll need to make a lot of people happy:  both internal and external clients.  Let’s spend some time discussing how to make these internal and...

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5 Hard Truths About Working in Social Media – by Antonia Harler

I am posting this tomorrow on my other blog, Starting a Career in Social Media, but it’s good. So good that I am posting it here today.  So if you subscribe to both (which you should), get over it. Today’s post comes from (with permission) from my friend, Antonia Harler, who is one of the up-and-coming rising stars in social media.  I interviewed Antonia for...

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