Mark's Story's Thoughts About Communications



The Cost of Doing Business Online: Trolls

There have been way too many instances of late in which online detractors or idiots (read: trolls) have shown up on my social media radar screen.  I envision many of them looking like Comic Book Guy from the Simpsons, but I continue to be amazed at how people can take legitimate social media activities and turn them into their own personal platforms for extraordinarily insensitive...

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Why You Might be Measuring the Wrong Web Analytics

  Having done some incarnation of online work for the last 17 years, I would bet that the number is into the hundreds of the times in which I have had to justify/sell/validate/excuse/explain the use of online tools and tactics (to many a dumb-ass boss).  Now, with the advent rise and domination of some social media platforms, this has become a little easier. While I...

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Update Post: The Wiki White House Web – Sorry, Dan

Disclosure/side note:  I had the once-in-a-lifetime opportunity to present on a topic with a member of the White House Digital Engagement team on September 19, 2014.  It got me thinking.   I’ve had this blog for some time, so from time to time, I go back and read what I’ve written, predicated or been a blowhard about to see if my predictions came true.  Some did,...

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In Social Media, be a Communicator, Not a Technologist

Communications is not based upon technology It’s surprising how much, even in 2014, I talk about this.  To friends.  To colleagues.  And now, in blog posts. I’ve had the good fortune wanderlust to work in three public relations/public affairs agencies, one international corporation that is about to be the largest IPO in history as well as two stints in the federal government – and a...

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My (Podcast) Roundtable Rants, Part Deux

Yesterday, I had the pleasure of doing yet another fun and sometimes cantankerous Media Bullseye Roundtable podcast with my good friend, Chip Griffin, CEO and founder of the Custom Scoop media empire. Among the topical issues that we covered were: If social networks discourage people from expressing their own views in the the online environment vs. the offline environment, meaning do you avoid arguments on...

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The Damage Done to the Ferguson Debate by Slactivism

Social media can do a lot of good.  It can connect people, spawn romance, spread news before even major outlets have it, or contribute to the overthrow of dictators.  And depending upon your point of view, have a serious financial impact for non-profit fundraising  (see Ice Bucket Challenge, although while sometimes annoying, has received $94.3 million in donations compared to $2.7 million during the same...

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Hummus, social media and customer service

If the headline didn’t draw you in, then very little that I write will.  But inspired by Lindsay Bell’s post in today’s “Spin Sucks” about first poor, then better, then semi-competent customer service from Jawbone, I felt compelled to write this post. And before going into extensive detail, I’ll let you know that I am the first person to speak up when something is not...

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The Power of the Online Review, Union Street Guest House

Unless you’ve been living under a rock for the last several days, you’ve undoubtedly heard about the absolutely inexplicable policy (or “mistake,” as the property’s manager puts it) of the Union Street Guest House in Hudson, New York.  According to several sources, the New York Post among them, the hotel was fining couples who book weddings at the venue $500 for every bad review posted online...

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