healthcare


Why We STILL Can’t Talk About Cancer

Why We STILL Can’t Talk About Cancer

This is an updated version of a post about cancer communications I wrote in early 2016.  It is truer now than ever. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas for 12 years in the agency world, doing communications for the Securities and Exchange Commission during and after the financial crisis...

Read More =>


The Future of Clinical Trial Recruitment is Still Twitter

The Future of Clinical Trial Recruitment is Still Twitter

Note:  I wrote most of this blog post last year that was also posted on the Symplur blog, but social media continues to be a critical source of disseminating information about clinical trials.  Facebook is great for conversation and information sharing, YouTube is great for storytelling, but I still say that Twitter, via hashtags, is where patient communities form.  Ask the wonderful people at #LCSM...

Read More =>


More About Cancer Communications:  Podcast with the Pros

More About Cancer Communications: Podcast with the Pros

  Experts Talk About Cancer Communications I am so very proud to be given the opportunity to be a semi regular on Shel Holtz‘s “For Immediate Release” podcast.  Shel has been doing communications and social for many years and is someone who I consider to the about the smartest (and nicest) people on the planet.  It is double the thrill when I get to talk about...

Read More =>



Why We Can’t Talk About Cancer

The views expressed in this post are mine and mine alone and do not necessarily reflect those of any past nor present employers. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas in the agency world, doing communications for the Securities and Exchange Commission during and after the financial crisis of 2008,...

Read More =>



Top Ten Tips for Effective Advocacy in the Age of Slactivism

I had the pleasure of being the public affairs world on the agency side for about 15 years, have also done so in the private sector for a non U.S. company and have also done two stints inside of the federal government.  So for eight (or often, more) hours per day, I would think of new and interesting ways to move along the policy, regulatory...

Read More =>



Patients and the Power of Online Communities – Get on the Train

I have been formulating this post in my head for some time, not quite having crystallized what I wanted to say.  Yesterday, that changed.  Sally James sent me a piece that she had written for the Health News Review, “When patients speak – some hear golden tones and others noise.”  It made me think. The essence of the piece is, as Sally wrote, “how and...

Read More =>



LinkedIn
Facebook
Follow by Email
Google+
https://www.markstory.me/category/healthcare">