cancer


Are you an activist or a slacktivist?

Are You a Slactivist or an Activist? Find Out Here.

I recently had the honor (and a lot of fun) being the guest of Dr. Jennifer Todd’s “Women Transcend” podcast. We talked about what is today, in a highly charged political environment, to be an activist, and what it is to be a “slacktivist.” Here’s a preview:  activist = getting off your duff and doing something in person. Liking, Sharing and retweeting from your couch...

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Why We STILL Can’t Talk About Cancer

Why We STILL Can’t Talk About Cancer

This is an updated version of a post about cancer communications I wrote in early 2016.  It is truer now than ever. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas for 12 years in the agency world, doing communications for the Securities and Exchange Commission during and after the financial crisis...

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The Future of Clinical Trial Recruitment is Still Twitter

The Future of Clinical Trial Recruitment is Still Twitter

Note:  I wrote most of this blog post last year that was also posted on the Symplur blog, but social media continues to be a critical source of disseminating information about clinical trials.  Facebook is great for conversation and information sharing, YouTube is great for storytelling, but I still say that Twitter, via hashtags, is where patient communities form.  Ask the wonderful people at #LCSM...

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#LCSM Twitter chat “Pick Your Passion”

Below are the slides that accompanied the Twitter chat “#LCSM Chat topic 11/3: #LCAM—Pick Your Passion,” held on November 3, 2016 and co-presented with Jennifer Stauss. Lung Cancer Advocacy: a Communicator’s Perspective from Mark Story


More About Cancer Communications:  Podcast with the Pros

More About Cancer Communications: Podcast with the Pros

  Experts Talk About Cancer Communications I am so very proud to be given the opportunity to be a semi regular on Shel Holtz‘s “For Immediate Release” podcast.  Shel has been doing communications and social for many years and is someone who I consider to the about the smartest (and nicest) people on the planet.  It is double the thrill when I get to talk about...

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Colonoscopies, CEOs, Cultures and Connection: Another Great FIR Podcast

Before I headed off to my Hong Kong adventure, one of my favorite gigs was being a correspondent on what I still think is the best podcast out there:  For Immediate Release, which is now the FIR Podcast Network. So as you can imagine, it’s about ten times more fun when I get to be a panelist on an episode.  With Neville Hobson’s departure, Shel...

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Why We Can’t Talk About Cancer

The views expressed in this post are mine and mine alone and do not necessarily reflect those of any past nor present employers. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas in the agency world, doing communications for the Securities and Exchange Commission during and after the financial crisis of 2008,...

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Patients and the Power of Online Communities – Get on the Train

I have been formulating this post in my head for some time, not quite having crystallized what I wanted to say.  Yesterday, that changed.  Sally James sent me a piece that she had written for the Health News Review, “When patients speak – some hear golden tones and others noise.”  It made me think. The essence of the piece is, as Sally wrote, “how and...

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The Intersection of Healthcare,  Cancer and Twitter:  It’s Here, Folks

The Intersection of Healthcare, Cancer and Twitter: It’s Here, Folks

I am an unabashed fan of The Simpsons and one of my favorite episodes is that in which Homer details all of the 188 jobs he held in the first 400 episodes.  Myself, I have worked in the public relations agency world for three agencies, as a college professor, I’ve had my own company, worked for the federal government, for a Chinese behemoth that became...

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