Experience and creativityPicture of Mark Story

I am a storyteller.

I help organizations manage how others feel about them, the executives and their issues. In modern-day terms, this was and continues to be through innovative public affairs and reputation management, marketing communications, crisis communications, litigation communications, digital communications, public relations, video production, speech writing, editing and more.  It starts with good ideas and ends with flawless execution.

Issues management

I have been working with major corporations, non-profit institutions and in higher education to help manage how others feel about a person, issue or institution.  To make them feel GOOD about it.  Sometimes, I manage change, the media or crises.  Other times, I shape the opinions of how people feel – before during and a crisis. I currently serve as Director of Strategic Communications at American University.

Digital storytelling

I have been working in digital since its adoption as of effective communication tools, creating award-winning websites and social media campaigns and tools to sell products, sell candidates, change behaviors and change hearts and minds on key issues.  I currently provide senior-level Web and social media counsel to National Cancer Institute and founded the social media practice group at the Securities and Exchange Commission.

Global communications, international commerce

Previously, I was the Director of International Corporate Affairs at Alibaba Group in Hong Kong, the world’s most valuable e-commerce firm, where I directed reputation management, social media, crisis communications and served on the I.P.O. communications team.

Securities and financial markets

Prior to that, I was the first-ever Director of New Media at the United States Securities and Exchange Commission in Washington, DC. I created and executed the Commission’s social media strategies and tactics, including creating and managing platforms like Twitter, YouTube, Facebook as well as audience-specific micro Web sites. I was also involved heavily in the Commission’s public affairs and investor outreach activities.

Public affairs, public relations, agency world

Prior to the SEC, I had more than 12 years of public relations and public affairs agency experience as a Senior Vice President at Fleishman-Hillard, a Vice President at APCO Worldwide, and a Director at a boutique online public relations firm in Washington, DC.

I am an avid writer, guest columnist and podcaster, specializing in the intersection technology and communications.

Academia and publications

I have served as a graduate-level college professor at Johns Hopkins University and at Georgetown University teaching courses in digital communication and public relations. I am also the author of a book, “Starting Your Career as a Social Media Manager,” published by Allworth Publishing in September 2012.

When I am not dozing off from lack of sleep, I can be contacted on:

The opinions expressed on this site are mine and mine alone.

My philosophy

Energy + ideas = results.

My enthusiasm, work ethic, energy and desire to motivate and empower others results in a collaborative environment in which hard work turns into results

  • During my time working with Mark, I have found that he has not only the ability to develop innovative cancer communications strategies, Mark can also execute them flawlessly. His attention to detail combined with an innate creativity has given him the ability to take NCI to a new level, both in online and offline communications.

    Marina Korizis
    Partner Enablement, ASG
  • When it comes to communications, Mark is brilliant. I enjoyed working alongside him, and he continued to surprise me with innovative ideas and creative solutions. In addition to his creativity he is also extremely analytical and strategic. I highly recommend Mark.

    Timothy McPherson
    Vice President at Navigant Cymetrix
  • I have had a chance to work with Mark at several of his jobs over the years. He has a knack for understanding how to effectively track and respond to critical issues. Mark has provided ongoing suggestions and counsel that have helped make my businesses more effective at providing the products and services that communicators need. Perhaps most important, he always makes himself available to answer questions or provide advice whenever asked.

    Chip Griffin
    CEO, North America at CARMA

My experience includes:
  • Digital communications
  • Reputation management
  • Crisis communications
  • Healthcare
  • Marketing
  • Securities and finance
  • Manufacturing
  • Writing and editing

Follow by Email
%d bloggers like this: