Bin Laden: Not Everything in Life HAS to Have a Social Media Tie-In

I have written in this very space – harshly – what I think about Osama bin Laden and his heinous attacks on innocent civilians.   I also, although not lately, have written much more about social media.  And despite the name of this blog, for me, there is no intersection. Nor should there be.

Enough, already.  Stop going for the cheap headline.

It’s nauseating to read the accounts of many who attempted to find a social media angle to Osama’s killing.  It was  tragedy that the man lived to carry out his attacks on innocent people.  Not a history lesson. This is not a story about social media, it’s a story about the most evil man of this generation being, as so many have said “brought to justice.”  Here are some of the headlines that bothered me yesterday:

And the one that I found most nauseating:

I could go on and on, but here’s my point.

First, one of history’s most evil figures has been killed – and that is newsworthy, to an extent. But it does not need to turn into a social studies lesson on Twitter and the dissemination of news.

Second, not everything has a social media angle. Sure, it exploded on Twitter.  So did the Mumbai attacks and so did the last election.  So did the Japanese earthquake.  But this is different.

As one of my Facebook friends detailed yesterday, Bin Laden and his organization have killed people in African embassies in 1998, the London tube bombings, the Madrid train bombings, the Bali bombings,  thousands of people killed in Pakistan, Afghanistan, Yemen, Somalia and other places where al Qaeda slaughtered Muslims in the name of their jihad.

Let’s not turn this into, as one of my Facebook friends lampooned, yesterday “What The Killing of Osama Bin Laden Can Teach Us About B2B Marketing.”

Leave it alone, social media colleagues.  Leave it alone.  It’s too raw and not suitable for a classroom lesson.


P.S. – After note:  When I finished typing this post, I went upstairs in my house to get ready for work.  The TV was on.  The headline on Fox Business was “What Bin Laden’s Death Means for Business.”  See what I mean?



  1. Well said, Mark. When I write for BNET, I try sometimes to find a current event to tie posts to… but this was not one of those times.

  2. Mark Story Says: May 3, 2011 at 2:45 pm

    Thanks, Shonali. I actually thought of you when I was writing this – the online leadership that you showed during the Mumbai massacres. And do you remember the student, Shilpika, whom I referred to you? She’s back in India.

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