Media Bullseye Radio Roundtable Drugged-Up Edition: Super Guest – Neville Hobson


If you read this blog semi-regularly, you’ll note that I occasionally fill in for Chip Griffin as a co-host on Media Bullseye Radio Roundtable. It’s always fun and we always have a few laughs.  And I always learn something.

Yesterday, however, I did my best to stay on top my game, because our host was the esteemed Neville Hobson, he of the “For Immediate Release” fame. And of the thought-provoking Neville Hobson blog. And a bunch of other smart, interesting projects evidence by his 4,053 Twitter followers.

With a guest who has forgotten more about podcasting that I will ever know, I have to admit that I was a little nervous.  Have a listen and see if you think I pulled it off. And if the Roundtable folks had conducted random drug testing (read: Manny Ramirez) I would have been banned from the show because I managed to throw myself down a flight of stairs the day prior – and was in a slight percocet/flexoril/celebrex/neck brace haze.

Hope I did you guys proud, Jen and Chip. Or maybe I’m better when I’m higher than a kite? Jen Zingsheim sums things up much better than I can — her summary is below.


This week, Jen Zingsheim was joined by co-host extraordinaire Mark Story, and the very special guest was Neville Hobson, from the UK–of FIR podcast fame. The Roundtable discussed the recent results of a survey of FIR listeners, the World According to Mom blog-tag effort, and whether PR is suffering a slowdown borne of the recession, or if there are other reasons for budget declines.

Click here to listen to the 39-minute discussion.

  • First, the Roundtable spent quite a bit of time discussing the results of the FIR survey, calling out some noteable findings. Jen was surprised at the gender split (77 percent of FIR listeners are men), and Mark offered his thoughts as someone who took the survey. Neville provided a lot of insight as to why they collect this information–and why they make it publicly available.
  • Next, as Mother’s Day is this Sunday (still time to get flowers and a card, and don’t forget to call mom!) the group discussed Catherine Connors of Her Bad Mom, and the effort to “go around the world in 80 clicks.” This effort linking mom bloggers across the globe demonstrates the international power of community, and the ability to link to one another through a shared experience–motherhood–in addition to shared interests.
  • Finally, the group touched on an article that ran in the New York Times about PR facing a downturn during the recession. Is the recession really the reason for a decline in business, or is this a correction, and does it take into account the introduction of new tools, such as social media?

Click here to listen to the 39-minute discussion.



  1. I thought you did great! And, you also have one-upped me…I thought I had CustomScoop loyalty cred when I snuck off and got married without taking a vacation day (got all of my client work done before and after by working from home that day!) The fact that you co-hosted, injured and…medicated…for us is going way above and beyond.

    Much appreciated, Mark!

    I hope you are feeling better.


  2. Mark Story Says: May 8, 2009 at 2:58 pm

    Thanks, Jen.

    I know that it is a mutual admiration society, but you guys are like family to me. You name it, and I’ll be there.


  3. Mark Story Says: May 8, 2009 at 3:00 pm

    And I am going to go back and listen to the podcast. I am pretty sure that I slurred a couple of words.

    And I hope you liked the blog post picture; it closely resembles my night stand at home!!


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