Final, Final Word on Scoble
Ok. When I said that I was done with the Scobelizer, I meant it.
But when Shel Holtz, whom I respect enormously as one of the “godfathers” of social media, chimed in, the Scobelizer thought that Shel’s comments were, well, comment-worthy. Scoble showed a combination of restraint and snarkiness by stating, in a private post to PR practitioners:
- “Instead of cleaning up their industry and getting rid of all the people who send me bad pitches, the industry has gone on attack. Shel Holtz has one of the kinder versions of this attack.”
- “Twitter is a far better place for crappy pitches. Why? Because they are limited to 140 characters (which actually greatly improves your chances — only 237 out of 1,000 pitches on Twitter are crappy).”
- “I was wrong, though, to paint every PR person with the ‘PR sucks’ brush. There are good ones. I do read every PR pitch, even the crappy ones. Of course I was being obstinate. This is blowback because I get so many crappy pitches for so many things I don’t care about.”
Ok. So while still saying that we are sometimes “crappy,” I think that Mr. Scoble has come to realize what I have been trying to say all along, and that is not all PR sucks, only bad PR. Not all pitches suck, only bad pitches.
But the question remains: how do you pitch bloggers?
I have written about this extensively (for regular readers, you know that this topic really gets me going), but sure, those who pitch ANY media influencers should have some basic “skillz.” But what of the blogger “A-listers?” Here are my two cents for those pitching, beyond the advice that I have already given.
- Scoble: if you hate getting bad pitches and it irritates you, use your considerable influence and following to create and promote an email address: “firstname.lastname@example.org” Don’t even READ anything that does not come to that inbox.
- Others: use the Jason Falls example. I consider Jason a thought-leader and someone who usually has the answer before most of us have come up with the question. He has a remarkable component to his Social Media Explorer Blog” — a tab at the top called “How to Pitch SME.” Jason lays out the rules of the road for a successful pitch in six simple steps. Don’t follow these and assume that you are dead in the water.
So Mr. Scoble, you and I are never going to completely see eye-to-eye on this issue, but consider this the blog version of burying the hatchet — and not in each other’s skulls.
P.S. – there is a more in-depth version of this post in a Media Bullseye article published yesterday.