I Love Disney. OK. There, I Said It.

As the dad of two young children (my favorite job), I can finally come out of the closet and say it publicly:

I LOVE DISNEY.

But now my heretofore inane ramblings of a parent who actually knows that Miley Cyrus and Hannah Montana are the same person (just learned that) have been legitimatized by none other than The Motley Fool, a Web site for pretty sophisticated investors.

The Fool is one of my favorite publications when I want to learn;  it’s not an easy read, because they use big words and terms that I am still learning.  However, imagine my surprise when I read “Disney in 2012” by

  • “I’M GOING TO DISNEYLAND!!” Lines?  We don’t have no stinkin’ lines! From the Motley Fool post:The biggest changes have actually been taking place inside the parks, as technological advances generate more efficient load times and customized experiences. For instance, your kid’s favorite character actually comes looking for you, instead of the other way around. Interactive in-line diversions on moving walkways make queuing more enjoyable. Only disoriented foreigners wait in line for the counter-service eateries, given the ease of ordering food and snacks through Disney’s wireless devices. There is a lot more social interaction between park guests, electronically, too.”  I can only imagine me whipping out my cell phone and sashaying past a group of disoriented (and ticked off) digital illiterati with this advance.  Heh.
  • Destination Clubs.”  Ok.  For those of you who have heard the concept, it does indeed reek of “time share.”  But here’s what Rick has to say about it: “And with Disney about to break ground in Hawaii for an 800-unit resort in Oahu, its Disney Vacation Club will be a great one-stop shop for time-share fans who want to stay at Disney’s theme parks or its existing beachfront properties in Vero Beach, Myrtle Beach, and Oahu in a few years.”  Can someone say “hit the beach in winter?”
  • Vacations and social media are  inextricably linked. Again, Rick nails it:  “Entertainment destinations don’t just win back discretionary income. They earn a bigger chunk of it by tailoring themselves more to customers’ preferences. Creating content isn’t a worthless craft in a digitally-delivered future. It’s the tasty hunk of cheese that lures you deeper into a monetization mousetrap.

Ok, so I am now out of the closet as a mid-40’s Disney lover.  But so is my family, and I am willing to spend my discretionary income on a company that knows that I plan  stuff online first and hit the pool second.

Mark

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