Using Twitter and Having Patience
On Sunday, I wrote about establishing a personal reputation/brand using social media tools, including Twitter. And thanks to Lauren Ban, I found some very good advice from Darren Rowse of TwiTip on how to build a following on Twitter.
For those of you who slogged through my 1,200 word piece about finding a job using social media, you have patience, my friends. For the rest of your (normal?) people, here are Darren’s top tips:
- A strong community is built on a solid foundation. Determine your goals. What do you hope to gain from your Twitter experience? When you are clear on what you want you can then develop a strategy for moving forward.
- Start with people who are already in your community. Follow the folks who you already know and interact with through your blog or web site.
- When you are considering a follow, visit the profile. Are your interests similar? Do they have a web site you can visit? What do their recent tweets look like? You want a community of like minded folks as much as possible. With that said, don’t be afraid to take a chance now and then, especially if their profile speaks to you for some reason.
- Don’t worry so much about the numbers. The idea here is to have meaningful interaction. It’s not a race to see who can have the most followers.
- Your community will grow. Let things move at their natural pace. Forcing the experience will reduce the effectiveness.
- Treat your community well. Pay attention to what folks are doing and saying. When you are able, answer questions that are asked. If you find something helpful, tweet it for your community. It’s not always about business, so try now and again to keep it real with a “how is everything going?” tweet. An engaged community is a healthy community. It’s easier to have an engaged community when the focus is on the people – not the numbers.
Good advice and a good read. Thanks, Lauren, for tweeting it.
P.S. – If you liked this, please appeal to my impatient side and follow me on Twitter.