Motrin’s Response on the Mark – #motrinmoms

OK.  I have pretty much beaten this one into the ground, but Motrin yesterday responded on “Crunchy Domestic Goddess‘” blog (I could not make that name up) with a sound, well-conceived apology.

I have posted it verbatim below.  It is not only authentic and sincere, but by listing her contact information, Kathy also proves that her effort is sincere and transparent.  I have posted Kathy’s contact information since it is already out there, but if I had received such a polite apology, I am not sure that I would have posted her contact info.  I think that Kathy’s phone is most likely ringing off the hook today and her email box is jammed.


Dear Amy –

I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters.

We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution.


Kathy Widmer
VP of Marketing – Pain, Pediatrics, GI, Specialty
McNeil Consumer Healthcare

P.S. – Additionally, the Motrin site is back up with an apology on the index page.


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