Le Meme du Jour: How the Obama Administration Will Change Things

At the request of my pal and blogger extraordinaire, David Wescott (wow – I’m not one line into this post and already I have used five French words – touche!) I wanted to offer some thoughts and open up a discussion thread for how the Obama administration may change “things.” I have put “things” in quotes because I want to keep the floor open for comments and ideas.  Since I get to go first, here’s my thinking:

Social media, social media, social media.

Am I clear?  Good.

Just last week, I did a Media Bullseye Radio Roundtable on “the First Internet Election,” and while we are several months away from getting hard numbers, one can draw a dotted line (in pencil) to social media and voter turnout.  Don’t put it in pen, yet because we don’t have any hard numbers yet. This morning’s Boston Globe reported that voter turnout was NOT at an all time high:

Turnout in last week’s election increased from four years ago but fell far short of some forecasts largely because many Republican voters either stayed home or left blank the presidential section of their ballots.”

So what will change?  Well, by now, we have all seen Change.gov, “..for the Office of the President-elect and Office of the Vice President-elect, as recognized by the Presidential Transition Act of 1963, as amended (3 USC 102 note).  There’s a first and an indication that President-elect Obama will turn more to delivering information to an increasingly Internet-savvy populace via social media.  Cool.  But here’s what I wonder.  You can’t just go and register a political site (let alone build it) in a day, so someone was working on this puppy for a long time.  Within the government, because that is the only way that you can get a .gov domain.

Quick bipartisan note:  The Republicans have a site, too: Republican for a Reason.

Second,  the Wall Street Journal reported in November on how President-elect Obama made tremendous use of many social media tools during the election, including Twitter, Facebook and email and text alerts.  As someone who draws a paycheck from Uncle Sam, this is harder to do from within government, but I think that President-elect Obama at least grasps the concept that government can be more efficient by delivering information to the populace via social media tools.

Well, memes are supposed to be short, so I’ll stop here and leave it to other, smarter minds to continue to conversation.  So consider yourself tagged:

Start memming, folks.  And the one, super-smart guy who I left off of my list is my pal, Jason Falls, who last time I tagged him for a meme, wrote “My Hatred of the Memes is Overcome Only by my Liking the Memer.”  Lesson learned, Jason.  One bitch-slap is all I need to get the message.

C’est bon!




  1. Mark, I’m working on it…with the Roundtable and (just a) few other things going on today, it might be the end of the day before I post, but I’m thinking!


  2. I’ll hit tit this week. Good post.

  3. Mark, I really appreciate the way you put up all this. I am also following up on all this and want to share with you in the future.

  4. Mark you have cited good points here. I strongly agree Obama have used some of the social networking sites during elections. It has made me realized that internet , marketing using social media really works.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Follow by Email
%d bloggers like this: