How to Sell Twitter at Work

I wrote an article for Media Bullseye magazine last week in which, among other things, I used the phrase “you bet your bippy” and offered (without checking with them, of course), a free tour of Media Bullseye HQ for anyone who could trace the origins of the phrase).

BUT – the thrust of my article was a list of suggestions on how to convince the unwashed at work that Twitter can be valuable business tool.

My pals at Media Bullseye tell me that there has been quite a bit of commentary on the piece, so while I encourage you to visit Media Bullseye and read the whole article, here are the highlights of “How to Sell Twitter at Work::

  1. Know what you are talking about. Before you try to sell Twitter, get your own account, follow people, interact, and know the different type of Twitter users.
  2. Know how to translate a “micro blogging platform.” That’s your elevator speech. If you can’t explain Twitter in 30 seconds (probably the equivalent of 140 characters), you are dead in the water and will get the deer-in-the-headlights look at work.
  3. Know that the lawyers will get involved. God bless all of you in communications roles who are not subject to legal approval, but most of us are.
  4. Resist the impulse to make it all about you. People who regurgitate fluffy press releases are seen as hacks.
  5. This is WAY old school, but in addition to the rest of the stuff that people never read in your signature line in your email (except POSSIBLY) your phone number, list your Twitter account name.
  6. When you are looking to build an audience, ask questions. People love to give opinions and if you have a helpful user base, you can develop dialogue with people and get answers.
  7. I mentioned this earlier, but if you use a Twitter account for business, do not mix personal stuff in.
  8. Finally, understand, that like radio advertising, like TV advertising, like earned and paid media, it takes a lot of time and effort to build your brand.

So you bet your bippy that you can sell and make Twitter part of your communications enterprise.




  1. Sounds very insightful and informative only I haven’t the slightest idea as to what “Twitter” is. Well, I think I may have an inkling of an idea but I would absolutely love to hear your 30 sec spill in class tomorrow if you’d be interested in sharing.

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