Job Movement from Offline to Online?

I found this in Krishna De’s excellent “Social Media Weekly Digest” and all I could think of is that this is the true incarnation of how the new offline is, well, online.  People vote with their feet, their paychecks and their future, and that is apparently what Peter Barron of the BBC is doing;  he is set to join Google as head of communications and public affairs for the UK, Ireland and Benelux regions.

This may not seem major, but I am seeing more and more of it, just in the last few days.

One of my favorite sportswriters, Gordon Edes of the Boston Globe, is leaving Boston’s premier paper to become the national baseball writer for Yahoo! Sports.  Sweet gig.

It’s happening. In dribs and drabs, but it’s happening, as more communicators cross over from traditional to online.  Now if someone could just let me get Gordon’s job covering the Sox, I’d be one happy camper.

Mark

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