More Thoughts About the Twebinar

There has been some really interesting debate and commentary about yesterday’s Twebinar, put on my Chris Brogan and David Alston, both of which were kind enough to comment on yesterday’s posting. Most blog posts that I found, including Marc Meyer’s were positive – “Twebinar Mashup Was a Success.”

Time lends perspective, and after thinking about it for 24 hours, there were a few things that are buzzing around in my head:

  1. This must have been a technical nightmare. Pulling all of the technologies together for the mash-up and counting on Twitter (which has been about as reliable as Paris Hilton at an open bar) must have been extraordinarily difficult. So kudos to Chris, David, SNCR and all of the participants for pulling this off. It has only whet our appetite for more.
  2. I read many of the tweets that came out of yesterday’s commentary, and a few folks commented that the subject matters was a little basic, e.g., social media IS game-changing…duh.” In thinking about this, I realized that the subject matter experts were talking in terms that were understandable to the masses, but I bet that the people who watched the two twebinars were a bunch of propeller-head wanna-bes like me. So that had to have been a tough thing to do as well: have a really kick-ass mashup and have a set of social media thought leaders who were telling us things that we already know.
  3. The case studies offered by the guests were compelling and can help those of us who find it difficult to sell social media a little easier to explain to others. I really liked Richard Binhammer’s example that, since Dell began to talk and listen to customers using social media, complaints came down by 30 percent. That is something that can reverberate with anyone who understands a profit and loss statement or lifetime customer value.
  4. Finally, Shel Israel traced the roots of social media, but like the title of this blog an the course that I teach, I firmly believe that good social media practices are rooted in good communications practices. Listen to your customers. Practice an open system of communication. Make your employees your ambassadors. A lot of this was possible before, but has been made much easier lately.
  5. There were others who made good comments as well and I have listed some of those in an article published today in Media Bullseye.

All in all, not a bad start.




  1. Glad it worked for you. Episodes 2 and 3 will bring it forward even more, I hope. : )

  2. Thanks for doing the write-up for Media Bullseye, Mark. I agree that time does lend perspective, and I’m left wondering what was really new, other than introducing Twitter into a Webinar format. It was great as a mechanism to introduce Twitter to people, so there’s that. But I thought jumping back and forth between Twitter, Summize (because Twitter’s reply functionality was broken, more on that in a second), and the webinar was distracting. Some of those tweeting felt the same way, and tweeted that they were going to stop tweeting and just watch the webinar…not so “game changing” there. 😉
    Your point about a logistical nightmare needs to be seriously considered. To me, that means even moderate adoption of this format is unlikely–most companies and groups aren’t going to want to tackle pulling the technologies together. And, your point about Twitter’s reliability *really* needs to be taken to heart. It’s been down more than up since the Twebinar…frustrating to those who have been on it, and “get it”–can you imagine what someone who has just been introduced to Twitter must be thinking?

    Communications channels have to be reliable to be truly incorporated into a PR practitioner’s toolbox. Until Twitter is rock-solid, I can’t see this as any more than an interesting experiment, but I do applaud all for trying something new.


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