My First “Twebinar” – I’m All a-Twitter
Today, I had the fascinating experience of participating my first-ever a “Twebinar,” created and co-hosted by CrossMedia.com, on which they “interview[ed] over 30 top names in social media and Internet marketing and get their best thoughts on how tools like blogs, social networks, wikis, and podcasts are changing the way companies do business.” The host and lead interviewer was Chris Brogan, who did a great job of interviewing some thought leaders in the social media space at a prior social media event as well as communicating with the viewers between segments. And I was fortunate enough to receive a tweet from Chris @chrisbrogan, who reminded me to note forget to mention “..David Alston from Radian6.com. He co-produced this, and did LOTS of work. Great fellow and deserves your attention in the larger write-up, too. : )” Done, Chris. For all fo the work you put in, it’s the least I can do.
I’ll give a more detailed account tomorrow in Media Bullseye.
This being my first “Twebinar,” I learned that it is a mixture of live video from the moderator (Chris), video clips from contributors (I have listed some below), a running series of tweets (many of which unfortunately dealt with technical issues), and a chat box as well.
Bottom line is that I came away knowing more than I did when I logged on, which is always something that I enjoy. But like any worthwhile endeavor, it took some doing to get me into the meeting. My impression was that the sponsors were overwhelmed by the responses and got caught off guard.
The Gurus Speak
As the theme of the Twebinar was how social media induces “game changing moves,” I’ll simply relay some of the thinking expressed in it. And for those of you who participated, please note that I have paraphrased since I am a lousy typist.
- Sally Falkow of Expansion Plus, in a very simple and elegant statement, said that the “why” of social media is already happening. You are either there or you are not – and your customers are already talking about you.
- Richard Binhammer at Dell noted that by talking with their customers, they have been seen a reduction in negative comments by 30 percent! He noted that political candidates would love to see a number like this (agreed). By listening to customers, “you learn a lot about what makes them happy and what makes them mad. That will result in better products or services.” Well said.
- Kami Watson Huyse brought up a great point that, as a consultant, she does not try to convince clients to be in social media. If there is something within their company mission that they need to do like relationship building, then she suggests social media. She also brought up a wonderful case study of connecting SeaW orld San Antonio with the VERY vibrant the roller coaster community. Rather than just pitching the roller coaster enthusiasts, she noted that she “started talking to them and giving them the assets that they wanted: statistics, video, photos, whatever they needed to tell the story.” Great point in a time of “blogger spam” debate. And smart, too.
- Shel Israel – GNTV – Shel gave a terrific example of HR Block realizing that each year, their customers are getting older and this speaks to the need for creating younger users. HRB are very active now in Twitter, Second Life, blogging, are planning “additional social media programs.”
Did the Twebinar have technology glitches? Yeah.
Interesting content and format? You bet.
More tomorrow. C’mon, @sarahwurrey. Get posting!