My Final Thoughts on Blacklisting Bloggers

I can’t do it. I just can’t let this one go. After listening again to Media Bullseye’s Roundtable with Jason Falls, I am still a little perplexed — and steamed.

As a PR agency veteran of more than 11 years, I can’t help but wonder why bloggers feel so aggrieved that they are being pitched — incorrectly, I understand — by some people who are clearly inexperienced in doing so.

I am “old school,” so much that I have pitched more offline PR than online PR. You have to have your act together and do your homework no matter who you are pitching. Early on in my career, I got hung up on or blown off by numerous print reporters. And it was over.

My final word, as it often is, is that there are people who are much smarter than I am. And since this blog is about the intersection of online and offline, I have reached back to Esther Schindler’s “The Care and Feeding of the Press.” I first read this in Shel Holtz’s book, “Public Relations on the ‘Net.” It talks about offline pitching, but the basic tenants are still the same, including:

  • Do you need to send this document?
  • Making a press release worth our time!
  • Let’s make this clear: unsolicited attachments merit the death penalty!

Please read Esther’s tips because I think they are funny, timely, worthy and truly represent the intersection of online and offline.




  1. Thanks for the kind words.

    I’m *still* writing occasionally about how PR folks interact with us journalists. Most recently, here:

  2. Mark Story Says: June 9, 2008 at 1:23 pm


    Thank you SO much for contributing. Given the current state of bad pitches to bloggers, I’ll be sure to have a look at your current thoughts on how PR folks interact with journalists.

    And I still love your quote: “Attachments merit the death penalty.”



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