More Voices on Online Reputation Management

I cruised over the Kami Watson’s Communications Overtones and was immediately enthused while kicking myself for missing a PRSA “Reputation Management in a Google World” teleseminar. The good news, however, is that Kami has shared the PowerPoint slides from the presentation that she and Lee Odden of Top Rank marketing.

What I think is fascinating about this presentation is how, even without the accompanying dialogue, lays out some excellent fundamentals and new perspective on SEO. Again, I was not on the call, but quite often, as I posted earlier this week, business reputational issues usually manifest themselves first in the online environment. With Google winning the search engine war, determining what people are saying about you, how prominent the voices are and how they impact stakeholder perceptions of your brand are the building blocks of an online reputation management program.

I am working on the the second in a series of articles for Media Bullseye on my take on online reputation management; stay tuned.



  1. Mark;

    I just read your Bullseye article and had to agree that Google problems are often underlaid by business problems.

    But from a more proactive standpoint, much like crisis communications training, if you lay the foundation of your online reputation before a crisis you are likely to fare better if something does happen – granted that it isn’t illegal, etc.

    One other thing. There are trolls out there that would seek to damage your reputation (especially from a personal level) without an underlying business problem. It is critical to have a strong online presence to counter this.

  2. Mark Story Says: May 18, 2008 at 4:34 am


    I agree. Having a strong online presence *before* your brand or reputation are called into question is critical, including good SEO. It’s like insurance. It’s been my experience, however, that most companies don’t do it.

    Individuals are much, much better at “winning” a search engine war because they can remain focused on it, while larger entities, like corporations, make slower and more cautious decisions.

    Much like your excellent PPT deck, I have worked with Fortune 100 companies who are shocked to find While the companies with whom I have worked often have the financial resources to swamp an individual “attack” site, it is often plagued by slow decision making or NO decision making because they just don’t get it.

    Thanks for responding, reading and commenting. I am going to churn out Part II of the article for Media Bullseye tomorrow that will address “tipping points” if and when organizations should react.


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