Mark’s Background in Brief:
I am a storyteller.
I help organizations manage how others feel about them, the executives and their issues. In modern-day terms, this was and continues to be through innovative public affairs and reputation management, marketing communications, crisis communications, litigation communications, digital communications, public relations, video production, speech writing, editing and more.
- I manage reputational challenges and crises, never forgetting that the first rule of crisis communications is to avoid the crisis. I do crisis communications planning, crisis management, stakeholder relations and serve as an on-the-record spokesperson for American University.
- I devised innovative communications programs at the National Cancer Institute that help cancer patients, caregivers, researchers, doctors, and scientists to communicate and understand complex topics more easily.
- As Director of International Corporate Affairs at Alibaba Group, I monitored, defended and enhanced the company’s global reputation at the most critical point in the company’s history in the months leading up to the company I.P.O., the largest in history.
- I served in public affairs at the United States Securities and Exchange Commission during the most turbulent time in the Commission’s history, including the economic crisis of 2008/2009, the Madoff Scandal, and the “Flash Crash.”
- I spent more than 14 years in the consulting and public affairs world helping clients successfully tell their stories – getting people to feel a certain way or take an action in favor of my clients.
- I am preparing the next generation of communicators as adjunct faculty at the Johns Hopkins School of Communications Graduate School and have served as a graduate-level college professor at Georgetown University.
- I am the author of a book, “Starting Your Career as a Social Media Manager,” published by Allworth Publishing in September 2012.