social media


Five Things You Must Do on Social Media in a Crisis – Yesterday

Five Things You Must Do on Social Media in a Crisis – Yesterday

I have thought and written about this for several years (like here, here, here, here, here, here, here and here), but an article published in Bulldog Reporter  highlighted a study conducted by the University of Missouri School of Journalism in which they found that social media matters enormously in crisis communications.   Some organizations get it, while others do not. Their case study was about public...

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Top Five Elements of GREAT Social Media

Top Five Elements of GREAT Social Media

I have been putting food on the table using what is now called online/social media/digital for some time and I am often struck by no matter how things change, they remain the same. There is ALWAYS something new around the corner, but it is these bright, shiny objects that often lead to our downfall as practitioners. Many of the basic precepts on how to build...

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Image source: http://outsourceblogcontent.com/

Is Blogging Really Dead?

With the news last week that the Wall Street Journal was shutting down eight blogs, it’s time to examine the question of the relevance of blogging.  Do online readers read longer stories now (think blogs from news sources), or do they prefer to get news in snippets from social?  Or have news stories become a recognized vs. having to visit another site for corporate news and information?...

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The Future of Clinical Trial Recruitment is Still Twitter

The Future of Clinical Trial Recruitment is Still Twitter

Note:  I wrote most of this blog post last year that was also posted on the Symplur blog, but social media continues to be a critical source of disseminating information about clinical trials.  Facebook is great for conversation and information sharing, YouTube is great for storytelling, but I still say that Twitter, via hashtags, is where patient communities form.  Ask the wonderful people at #LCSM...

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Part II: Experience vs. Ageism in Communications

Part II: Experience vs. Ageism in Communications

Sadly, ageism is alive and well in communications and digital This is a follow-up on my intro post about the topic. As you’ll hear in a podcast that I did with Jennifer Stauss and Shel Holtz a couple of weeks back,  according to underlying data and research, ageism (intentionally not hiring people over a certain age – in communications and social media sometimes, 50, sometimes,...

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When you company reputation is on the line, strategic communications experience matters.

When Did Experience Stop Mattering in Communications? Part I

Who is getting hired in the communications field is such an important topic that I’ve decided to divide what I had originally written into two separate blog posts, the second of which I will publish later this week. Why I wrote this post The nexus of these posts was when I was researching and recording an enlightening, frightening yet cathartic “For Immediate Release” podcast last...

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Image from bobbielaporte.com

Communications: Is it Gray Hairs vs. Millennials?

Who should run your strategic communications? Even in a slumbering economy, I choose to have hope that there is not a hardening line or increasing competition between those of us who grew up doing “traditional” strategic communications (and may have a little gray hair) and the younger generation, among them the Millennials, adults aged 18 to 34 and the now largest proportion of the American...

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Photo credit: mardrasikora.com

Looking for a Job? The Internet is Forever

Today, I happened upon the LinkedIn post below, which is a public declaration of what many of us have thought many times – and probably for many years.  TAKE THIS JOB AND SHOVE IT.   While it’s 100% natural to think this way, calling a former boss “a micro-manager,” [sic] “egotistical,” “selfish” and someone who has lost the respect of her employees on social media is a bad,...

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Photo credit:  Melissa Agnes, www.melissaagnes.com

Hello, United Airlines: Five Things You Must Do on Social Media in a Crisis

Photo credit:  Melissa Agnes Are we really seeing this movie again? I have thought and written about online crisis communications for several years (like here, here, here, here, here, here, here and here), but United Airlines last week proved YET AGAIN that social media matters enormously in crisis communications. Some organizations get it, while others do not. Since I have been talking about online crisis communications for some time (see above), it’s always a good idea to...

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Measurement: Which are the “Right” Web Analytics?

Measurement: Which are the “Right” Web Analytics?

Having done some incarnation of online work for the last 19 years, I would bet that the number is into the hundreds of the times in which I have had to justify/sell/validate/excuse/explain the use of online tools and tactics but increasingly, I get to use measurement and analytics to prove my point. While I no longer have to explain what a “page view” is (well, actually...

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