Online public relations


Are you an activist or a slacktivist?

Are You a Slactivist or an Activist? Find Out Here.

I recently had the honor (and a lot of fun) being the guest of Dr. Jennifer Todd’s “Women Transcend” podcast. We talked about what is today, in a highly charged political environment, to be an activist, and what it is to be a “slacktivist.” Here’s a preview:  activist = getting off your duff and doing something in person. Liking, Sharing and retweeting from your couch...

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Five Things You Must Do on Social Media in a Crisis – Yesterday

Five Things You Must Do on Social Media in a Crisis – Yesterday

I have thought and written about this for several years (like here, here, here, here, here, here, here and here), but an article published in Bulldog Reporter  highlighted a study conducted by the University of Missouri School of Journalism in which they found that social media matters enormously in crisis communications.   Some organizations get it, while others do not. Their case study was about public...

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When you company reputation is on the line, strategic communications experience matters.

When Did Experience Stop Mattering in Communications? Part I

Who is getting hired in the communications field is such an important topic that I’ve decided to divide what I had originally written into two separate blog posts, the second of which I will publish later this week. Why I wrote this post The nexus of these posts was when I was researching and recording an enlightening, frightening yet cathartic “For Immediate Release” podcast last...

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Social Media at Work: Running Into a Brick Wall

Social Media at Work: Running Into a Brick Wall

This post is an oldie, but a goodie because since I started blogging in 2007, this continues to be an issue:  getting people to “get it” regarding the power and influence of social media at work.  I update this post about once a year and am always surprised that many of us are STILL trying to convince people that social media matters in the workplace...

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The NFL says "ouch."

Five Things You Must Do on Social Media in a Crisis

I have thought and written about this for several years (like here, here, here, here, here, here, here and here), but an article in Bulldog Reporter last week highlighted a study conducted by the University of Missouri School of Journalism in which they found that social media matters enormously in crisis communications.   Some organizations get it, while others do not. Their case study was about...

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Not so much, Southwest.

Dear Southwest Airlines: You Still Don’t Get It

Here’s an update on my ongoing issues with Southwest Airlines. I was, in fact, DM’d on Twitter by someone two days ago (it’s important to note that this occurred ONLY after I wrote my last blog post, put in in four places and it went pseudo-viral): @markstory_ Sorry to hear that, Mark. Please DM us your confirmation number so we can follow up. ^JB —...

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Photo: (Alberto Estevez/European Pressphoto Agency)

Twitter #Fail: Lionel Messi, Social Rookies and a PR Disaster

#WeAreAllLeoMessi #Fail I have blogged about this for years, but about the dumbest thing that you can do in any organization is what many continue to do:  hand the keys to the social media apparatus to the youngest (and clearly, the one who understands social media – not) person in the office.  I wish I had kept count of how many interns end up running social...

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More About Cancer Communications:  Podcast with the Pros

More About Cancer Communications: Podcast with the Pros

  Experts Talk About Cancer Communications I am so very proud to be given the opportunity to be a semi regular on Shel Holtz‘s “For Immediate Release” podcast.  Shel has been doing communications and social for many years and is someone who I consider to the about the smartest (and nicest) people on the planet.  It is double the thrill when I get to talk about...

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Colonoscopies, CEOs, Cultures and Connection: Another Great FIR Podcast

Before I headed off to my Hong Kong adventure, one of my favorite gigs was being a correspondent on what I still think is the best podcast out there:  For Immediate Release, which is now the FIR Podcast Network. So as you can imagine, it’s about ten times more fun when I get to be a panelist on an episode.  With Neville Hobson’s departure, Shel...

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Are You STILL Trying to Sell Social Media at Work?

I’ve said this many times, but I have worked in online communications essentially since its inception (19 years and counting).  I have had more battles about why online matters than I could possibly count.  I’ve gone to battle with IT (in the beginning, they wanted to own it),  with Legal (they always want to own everything) and there is always an ongoing tension between communications...

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