Measurement


Measurement: Which are the “Right” Web Analytics?

Measurement: Which are the “Right” Web Analytics?

Having done some incarnation of online work for the last 19 years, I would bet that the number is into the hundreds of the times in which I have had to justify/sell/validate/excuse/explain the use of online tools and tactics but increasingly, I get to use measurement and analytics to prove my point. While I no longer have to explain what a “page view” is (well, actually...

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Are You STILL Trying to Sell Social Media at Work?

I’ve said this many times, but I have worked in online communications essentially since its inception (19 years and counting).  I have had more battles about why online matters than I could possibly count.  I’ve gone to battle with IT (in the beginning, they wanted to own it),  with Legal (they always want to own everything) and there is always an ongoing tension between communications...

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Patients and the Power of Online Communities – Get on the Train

I have been formulating this post in my head for some time, not quite having crystallized what I wanted to say.  Yesterday, that changed.  Sally James sent me a piece that she had written for the Health News Review, “When patients speak – some hear golden tones and others noise.”  It made me think. The essence of the piece is, as Sally wrote, “how and...

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Why You Might be Measuring the Wrong Web Analytics

  Having done some incarnation of online work for the last 17 years, I would bet that the number is into the hundreds of the times in which I have had to justify/sell/validate/excuse/explain the use of online tools and tactics (to many a dumb-ass boss).  Now, with the advent rise and domination of some social media platforms, this has become a little easier. While I...

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In Social Media, be a Communicator, Not a Technologist

Communications is not based upon technology It’s surprising how much, even in 2014, I talk about this.  To friends.  To colleagues.  And now, in blog posts. I’ve had the good fortune wanderlust to work in three public relations/public affairs agencies, one international corporation that is about to be the largest IPO in history as well as two stints in the federal government – and a...

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Rant: Social Media Bullshit Artists Pollute the Space

It’s entirely possible that this post is filled with envy and narcissism. But I don’t think so. This topic has been brewing in my mind for some time, and yesterday, I arrived at a point at which my thoughts crystallized and I could make sense out of what I was thinking. My point: I hate social media bullshit artists. As a practitioner, it is getting...

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Social Media Survival: What to Do When You Are Running Into Managerial or Client Brick Wall

My take on the kerfuffle with National Rental Car and Chapstick and theory that the blame lay with management resulted in some good, interesting feedback.  Thanks, guys. I postulated that likely, with MAJOR consumer brands, the fault lies in bad decisions made by higher-ups that overrule or ignore the advice of the internal social media evangelist(s).   I can’t imagine that a major brand would pick...

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Twitter, Moods and a Screaming Grasp of the Obvious

In this morning’s Washington Post there is an article entitled “Tweets tweet our emotional status.”  This article is both mundane and presents and screamingly firm grasp of the obvious. The premise of the article is as our moods change, so do the tone of our tweets.  Well, duh.  An excerpt: Optimism is reborn with each new day and slowly erodes as we work, study and...

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