Intersection of online and offline


Social Media at Work: Running Into a Brick Wall

Social Media at Work: Running Into a Brick Wall

This post is an oldie, but a goodie because since I started blogging in 2007, this continues to be an issue:  getting people to “get it” regarding the power and influence of social media at work.  I update this post about once a year and am always surprised that many of us are STILL trying to convince people that social media matters in the workplace...

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Are You STILL Trying to Sell Social Media at Work?

I’ve said this many times, but I have worked in online communications essentially since its inception (19 years and counting).  I have had more battles about why online matters than I could possibly count.  I’ve gone to battle with IT (in the beginning, they wanted to own it),  with Legal (they always want to own everything) and there is always an ongoing tension between communications...

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The Intersection of Healthcare,  Cancer and Twitter:  It’s Here, Folks

The Intersection of Healthcare, Cancer and Twitter: It’s Here, Folks

I am an unabashed fan of The Simpsons and one of my favorite episodes is that in which Homer details all of the 188 jobs he held in the first 400 episodes.  Myself, I have worked in the public relations agency world for three agencies, as a college professor, I’ve had my own company, worked for the federal government, for a Chinese behemoth that became...

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Rant: Social Media Bullshit Artists Pollute the Space

It’s entirely possible that this post is filled with envy and narcissism. But I don’t think so. This topic has been brewing in my mind for some time, and yesterday, I arrived at a point at which my thoughts crystallized and I could make sense out of what I was thinking. My point: I hate social media bullshit artists. As a practitioner, it is getting...

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Doing Corporate Blogs Right: Disney Parks Blog

Disclaimer:  This past week, I was a guest at Disney and had the pleasure of speaking with many of their social media, marketing and communications professionals.  That visit is the nexus of this blog post.  I have not been compensated in any way to write this post.  So there. Since it’s early days, there have been rules about blogging.  I grabbed a pretty concise history...

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Social Media Survival: What to Do When You Are Running Into Managerial or Client Brick Wall

My take on the kerfuffle with National Rental Car and Chapstick and theory that the blame lay with management resulted in some good, interesting feedback.  Thanks, guys. I postulated that likely, with MAJOR consumer brands, the fault lies in bad decisions made by higher-ups that overrule or ignore the advice of the internal social media evangelist(s).   I can’t imagine that a major brand would pick...

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Twitter, Moods and a Screaming Grasp of the Obvious

In this morning’s Washington Post there is an article entitled “Tweets tweet our emotional status.”  This article is both mundane and presents and screamingly firm grasp of the obvious. The premise of the article is as our moods change, so do the tone of our tweets.  Well, duh.  An excerpt: Optimism is reborn with each new day and slowly erodes as we work, study and...

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