In the news


Are you an activist or a slacktivist?

Are You a Slactivist or an Activist? Find Out Here.

I recently had the honor (and a lot of fun) being the guest of Dr. Jennifer Todd’s “Women Transcend” podcast. We talked about what is today, in a highly charged political environment, to be an activist, and what it is to be a “slacktivist.” Here’s a preview:  activist = getting off your duff and doing something in person. Liking, Sharing and retweeting from your couch...

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Five Things You Must Do on Social Media in a Crisis – Yesterday

Five Things You Must Do on Social Media in a Crisis – Yesterday

I have thought and written about this for several years (like here, here, here, here, here, here, here and here), but an article published in Bulldog Reporter  highlighted a study conducted by the University of Missouri School of Journalism in which they found that social media matters enormously in crisis communications.   Some organizations get it, while others do not. Their case study was about public...

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Why We STILL Can’t Talk About Cancer

Why We STILL Can’t Talk About Cancer

This is an updated version of a post about cancer communications I wrote in early 2016.  It is truer now than ever. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas for 12 years in the agency world, doing communications for the Securities and Exchange Commission during and after the financial crisis...

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Image source: http://outsourceblogcontent.com/

Is Blogging Really Dead?

With the news last week that the Wall Street Journal was shutting down eight blogs, it’s time to examine the question of the relevance of blogging.  Do online readers read longer stories now (think blogs from news sources), or do they prefer to get news in snippets from social?  Or have news stories become a recognized vs. having to visit another site for corporate news and information?...

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Photo credit:  Melissa Agnes, www.melissaagnes.com

Hello, United Airlines: Five Things You Must Do on Social Media in a Crisis

Photo credit:  Melissa Agnes Are we really seeing this movie again? I have thought and written about online crisis communications for several years (like here, here, here, here, here, here, here and here), but United Airlines last week proved YET AGAIN that social media matters enormously in crisis communications. Some organizations get it, while others do not. Since I have been talking about online crisis communications for some time (see above), it’s always a good idea to...

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The NFL says "ouch."

Five Things You Must Do on Social Media in a Crisis

I have thought and written about this for several years (like here, here, here, here, here, here, here and here), but an article in Bulldog Reporter last week highlighted a study conducted by the University of Missouri School of Journalism in which they found that social media matters enormously in crisis communications.   Some organizations get it, while others do not. Their case study was about...

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Not so much, Southwest.

Dear Southwest Airlines: You Still Don’t Get It

Here’s an update on my ongoing issues with Southwest Airlines. I was, in fact, DM’d on Twitter by someone two days ago (it’s important to note that this occurred ONLY after I wrote my last blog post, put in in four places and it went pseudo-viral): @markstory_ Sorry to hear that, Mark. Please DM us your confirmation number so we can follow up. ^JB —...

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Photo: (Alberto Estevez/European Pressphoto Agency)

Twitter #Fail: Lionel Messi, Social Rookies and a PR Disaster

#WeAreAllLeoMessi #Fail I have blogged about this for years, but about the dumbest thing that you can do in any organization is what many continue to do:  hand the keys to the social media apparatus to the youngest (and clearly, the one who understands social media – not) person in the office.  I wish I had kept count of how many interns end up running social...

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Colonoscopies, CEOs, Cultures and Connection: Another Great FIR Podcast

Before I headed off to my Hong Kong adventure, one of my favorite gigs was being a correspondent on what I still think is the best podcast out there:  For Immediate Release, which is now the FIR Podcast Network. So as you can imagine, it’s about ten times more fun when I get to be a panelist on an episode.  With Neville Hobson’s departure, Shel...

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Top Ten Tips for Effective Advocacy in the Age of Slactivism

I had the pleasure of being the public affairs world on the agency side for about 15 years, have also done so in the private sector for a non U.S. company and have also done two stints inside of the federal government.  So for eight (or often, more) hours per day, I would think of new and interesting ways to move along the policy, regulatory...

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