healthcare


Why We STILL Can’t Talk About Cancer

Why We STILL Can’t Talk About Cancer

This is an updated version of a post about cancer communications I wrote in early 2016.  It is truer now than ever. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas for 12 years in the agency world, doing communications for the Securities and Exchange Commission during and after the financial crisis...

Read More =>


The Future of Clinical Trial Recruitment is Still Twitter

The Future of Clinical Trial Recruitment is Still Twitter

Note:  I wrote most of this blog post last year that was also posted on the Symplur blog, but social media continues to be a critical source of disseminating information about clinical trials.  Facebook is great for conversation and information sharing, YouTube is great for storytelling, but I still say that Twitter, via hashtags, is where patient communities form.  Ask the wonderful people at #LCSM...

Read More =>


More About Cancer Communications:  Podcast with the Pros

More About Cancer Communications: Podcast with the Pros

  Experts Talk About Cancer Communications I am so very proud to be given the opportunity to be a semi regular on Shel Holtz‘s “For Immediate Release” podcast.  Shel has been doing communications and social for many years and is someone who I consider to the about the smartest (and nicest) people on the planet.  It is double the thrill when I get to talk about...

Read More =>



Why We Can’t Talk About Cancer

The views expressed in this post are mine and mine alone and do not necessarily reflect those of any past nor present employers. Heck, I even have a whole disclaimer page. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas in the agency world, doing communications for the Securities and Exchange Commission...

Read More =>



Top Ten Tips for Effective Advocacy in the Age of Slactivism

I had the pleasure of being the public affairs world on the agency side for about 15 years, have also done so in the private sector for a non U.S. company and have also done two stints inside of the federal government.  So for eight (or often, more) hours per day, I would think of new and interesting ways to move along the policy, regulatory...

Read More =>



Patients and the Power of Online Communities – Get on the Train

I have been formulating this post in my head for some time, not quite having crystallized what I wanted to say.  Yesterday, that changed.  Sally James sent me a piece that she had written for the Health News Review, “When patients speak – some hear golden tones and others noise.”  It made me think. The essence of the piece is, as Sally wrote, “how and...

Read More =>



LinkedIn
Facebook
Follow by Email
Google+
http://www.markstory.me/category/healthcare/">