cancer


Are you an activist or a slacktivist?

Are You a Slactivist or an Activist? Find Out Here.

I recently had the honor (and a lot of fun) being the guest of Dr. Jennifer Todd’s “Women Transcend” podcast. We talked about what is today, in a highly charged political environment, to be an activist, and what it is to be a “slacktivist.” Here’s a preview:  activist = getting off your duff and doing something in person. Liking, Sharing and retweeting from your couch...

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Why We STILL Can’t Talk About Cancer

Why We STILL Can’t Talk About Cancer

This is an updated version of a post about cancer communications I wrote in early 2016.  It is truer now than ever. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas for 12 years in the agency world, doing communications for the Securities and Exchange Commission during and after the financial crisis...

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The Future of Clinical Trial Recruitment is Still Twitter

The Future of Clinical Trial Recruitment is Still Twitter

Note:  I wrote most of this blog post last year that was also posted on the Symplur blog, but social media continues to be a critical source of disseminating information about clinical trials.  Facebook is great for conversation and information sharing, YouTube is great for storytelling, but I still say that Twitter, via hashtags, is where patient communities form.  Ask the wonderful people at #LCSM...

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#LCSM Twitter chat “Pick Your Passion”

Below are the slides that accompanied the Twitter chat “#LCSM Chat topic 11/3: #LCAM—Pick Your Passion,” held on November 3, 2016 and co-presented with Jennifer Stauss. Lung Cancer Advocacy: a Communicator’s Perspective from Mark Story


More About Cancer Communications:  Podcast with the Pros

More About Cancer Communications: Podcast with the Pros

  Experts Talk About Cancer Communications I am so very proud to be given the opportunity to be a semi regular on Shel Holtz‘s “For Immediate Release” podcast.  Shel has been doing communications and social for many years and is someone who I consider to the about the smartest (and nicest) people on the planet.  It is double the thrill when I get to talk about...

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Colonoscopies, CEOs, Cultures and Connection: Another Great FIR Podcast

Before I headed off to my Hong Kong adventure, one of my favorite gigs was being a correspondent on what I still think is the best podcast out there:  For Immediate Release, which is now the FIR Podcast Network. So as you can imagine, it’s about ten times more fun when I get to be a panelist on an episode.  With Neville Hobson’s departure, Shel...

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Why We Can’t Talk About Cancer

The views expressed in this post are mine and mine alone and do not necessarily reflect those of any past nor present employers. Heck, I even have a whole disclaimer page. Cancer communications – it’s hard I have done lots of types of challenging communications work in my professional life: selling brands and ideas in the agency world, doing communications for the Securities and Exchange Commission...

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Patients and the Power of Online Communities – Get on the Train

I have been formulating this post in my head for some time, not quite having crystallized what I wanted to say.  Yesterday, that changed.  Sally James sent me a piece that she had written for the Health News Review, “When patients speak – some hear golden tones and others noise.”  It made me think. The essence of the piece is, as Sally wrote, “how and...

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The Intersection of Healthcare,  Cancer and Twitter:  It’s Here, Folks

The Intersection of Healthcare, Cancer and Twitter: It’s Here, Folks

I am an unabashed fan of The Simpsons and one of my favorite episodes is that in which Homer details all of the 188 jobs he held in the first 400 episodes.  Myself, I have worked in the public relations agency world for three agencies, as a college professor, I’ve had my own company, worked for the federal government, for a Chinese behemoth that became...

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