Business


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Is Blogging Really Dead?

With the news last week that the Wall Street Journal was shutting down eight blogs, it’s time to examine the question of the relevance of blogging.  Do online readers read longer stories now (think blogs from news sources), or do they prefer to get news in snippets from social?  Or have news stories become a recognized vs. having to visit another site for corporate news and information?...

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Part II: Experience vs. Ageism in Communications

Part II: Experience vs. Ageism in Communications

Sadly, ageism is alive and well in communications and digital This is a follow-up on my intro post about the topic. As you’ll hear in a podcast that I did with Jennifer Stauss and Shel Holtz a couple of weeks back,  according to underlying data and research, ageism (intentionally not hiring people over a certain age – in communications and social media sometimes, 50, sometimes,...

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When you company reputation is on the line, strategic communications experience matters.

When Did Experience Stop Mattering in Communications? Part I

Who is getting hired in the communications field is such an important topic that I’ve decided to divide what I had originally written into two separate blog posts, the second of which I will publish later this week. Why I wrote this post The nexus of these posts was when I was researching and recording an enlightening, frightening yet cathartic “For Immediate Release” podcast last...

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Communications: Is it Gray Hairs vs. Millennials?

Who should run your strategic communications? Even in a slumbering economy, I choose to have hope that there is not a hardening line or increasing competition between those of us who grew up doing “traditional” strategic communications (and may have a little gray hair) and the younger generation, among them the Millennials, adults aged 18 to 34 and the now largest proportion of the American...

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Looking for a Job? The Internet is Forever

Today, I happened upon the LinkedIn post below, which is a public declaration of what many of us have thought many times – and probably for many years.  TAKE THIS JOB AND SHOVE IT.   While it’s 100% natural to think this way, calling a former boss “a micro-manager,” [sic] “egotistical,” “selfish” and someone who has lost the respect of her employees on social media is a bad,...

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Measurement: Which are the “Right” Web Analytics?

Measurement: Which are the “Right” Web Analytics?

Having done some incarnation of online work for the last 19 years, I would bet that the number is into the hundreds of the times in which I have had to justify/sell/validate/excuse/explain the use of online tools and tactics but increasingly, I get to use measurement and analytics to prove my point. While I no longer have to explain what a “page view” is (well, actually...

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