As Usual, Other People Say It Better Than I Do
Jonathan Trenn has a fascinating (and extremely well-cited post) regarding the true, bottom line impact of social media marketing. I’ve posted a quote below, but read the whole thing…
Only 21.2% say social media is a great lead generation source. That means that almost 80% don’t feel that way. Why is that? Again, because we’re not making the case? Or is it because companies find it as an ineffective means to get new customers
Be sure to read the whole post. Well worth it.